![The dark history behind Adidas — how a bitter feud between Nazis built the world's No. 2 athletic brand | The Business of Business The dark history behind Adidas — how a bitter feud between Nazis built the world's No. 2 athletic brand | The Business of Business](https://static.media.thinknum.com/media/blog/image/.thumbnails/adidas_featured-39JtprAG.jpg/adidas_featured-39JtprAG-770x400.jpg)
The dark history behind Adidas — how a bitter feud between Nazis built the world's No. 2 athletic brand | The Business of Business
Chaka on Twitter: "Puma and Adidas were founded by brothers who originally ran a shoe company together but they split apart. The brothers, Rudolf Dassler (PUMA) and Adolf Dassler (ADIDAS) ran the
![In 1924, Adi and Rudolf Dassler started a shoe company in their mother's laundry room. They would one day divide that company into Adidas and Puma. Today, Adidas sells millions of sneakers In 1924, Adi and Rudolf Dassler started a shoe company in their mother's laundry room. They would one day divide that company into Adidas and Puma. Today, Adidas sells millions of sneakers](https://www.mitchelllane.com/cdn/shop/products/9781680206425.jpg?v=1674579181&width=1946)
In 1924, Adi and Rudolf Dassler started a shoe company in their mother's laundry room. They would one day divide that company into Adidas and Puma. Today, Adidas sells millions of sneakers
![Puma And Adidas Were Born Out of Betrayal By Two Nazi Brothers | by Sean Kernan | Mind Cafe | Medium Puma And Adidas Were Born Out of Betrayal By Two Nazi Brothers | by Sean Kernan | Mind Cafe | Medium](https://miro.medium.com/v2/resize:fit:1400/0*Mb1T55usnr1z65ln.jpg)